- Jul 04, 2017
As we all know, Twitter has crossed more than 310 million active users with about 600 million tweets every day, making it one known and prominent place for marketers to stick around. Twitter healthcare marketing has worked great for all the medical industry over the last few years and made an integral part of networking too. About 31 percent of healthcare professionals are using social media channels to promote their businesses, and this is increasing every day. Twitter can help you connect with your existing patient population as well as connect with the new ones. In short, it enhances your social presence and brand reputation.
However, to have a strong social presence on Twitter may take some time and a lot of brainstorming to find the correct way of engagement. With the right set of efforts, you can build an empire all by yourself on Twitter will promote your business and make sure you receive its benefits in sales too. About 41 percent of people claim that social media will make a difference to the choice of doctor they visit and change it too. Let us look into the four different ways that can be used for making healthcare marketing on Twitter more impactful.
4 Different Ways to Use Twitter for Healthcare Marketing
1. Grow your community with Hashtags (#):
As we all know, the fashion of hashtag has taken everything by rage. People use hashtags for everything. In case you want to be searched by one of the features of your healthcare organization, you must use hashtags in your posts.
By using hashtags (#), you open a window for easy communication with countless people on the same topic. Your opinion, message, or important announcements (products launch or virtual conference invites) are conveniently carried and encouraged for an open discussion. It improves the chances of people taking an interest, which eventually leads them to your brand. However, you must use focused and precise hashtags that distinguish your healthcare company or sets an easy frame to identify your medical practice.
Some essential components to keep in mind while having healthcare marketing for Twitter:
- Do not use more than three hashtags per tweet
- Be crisp and precise with your post
- Use hashtags in a combination, not single
- Use specific hashtags related to your field
Some of the prominently used healthcare-related hashtags are as follows:
#PatientExperience
#HealthTalk
#nurses
#Digitalhealth
#healthcareforall
#MedEd
These hashtags will work great if backed by some relevant and informative tweets.
In case you are creating some of your own hashtags, then follow these rules:
- Keep it simple and easy to comprehend
- Avoid attaching too many words together
- Create hashtags that can be used in the future too
These will help people recognize your organization quickly.
2. Post Quality And Health-Related Content:
Twitter allows you a major platform to voice out yourself and promote different sects. Being a healthcare venture, your prime purpose is to get brand recognition, build brand image, and most essentially promote your products and services. But how can Twitter help in all of this? Well, the social media channel can be used to post content that centers around your goal. You can share content that educates the audience about their health, what the future holds for human health and many other topics. These topics will create curiosity in the audience to take away insights, thereby allowing your brand to get recognized.
Your brand will also build the quality image that will come to use when you launch a product or service. By this time, your audience will already know you well enough to invest in you.
The posts you share on Twitter should be organic and curation of other related content. You may also share quick tips, links to your existing blog post, and more such interesting content. What many marketers lack is the response! You may add that to your list and respond to the audience when they comment on a query on your post.
With consistent rapport building content, we are sure you will reach your milestones faster.
3. Follow Some Smart Twitter Rules:
One of the best ways to perform well on Twitter as a healthcare venture is to abide by the smart rules already laid down by your field. This means you must follow HIPAA as its privacy act and respects the patient’s data, which is extremely important for building your brand image.
Secondly, avoid talking of a particular element or specific patient type as this may offend the particular group of audience and sabotage your social media objectives.
Thirdly, you must avoid sharing negative content that demeans your purpose and pushes away the audience. Do not bore the audience as you must keep a balance of keeping content interesting as well as informative.
Lastly, always make sure to add value to your audience at the right time. Here timing plays extreme importance as you must set the right day and hour to post your content. You can take the help of scheduling tools such as HootSuite or Buffer app to bring better delivery of content, especially during healthcare marketing on Twitter and engage the audience.
4. Talk as You Walk Through Twitter:
Communication is the key to befriend your audience and retain the clients. For healthcare marketing, Twitter is a suitable place to talk with the mass. Do not simply share the content but discuss and respond to the audience too. It is important to react to the tweets, drop a comment, ask for opinions, or take polls. You may even re-tweet the content if required.
Image Source: HubSpot
Interacting on tweets lets you indulge in live engagement and also plays a significant role in building your image. You can different forms of personalized responses to communicate and network with your audience and use healthcare twitter marketing to the fullest.
Wrap Up!
By using these fabulous four ways for your healthcare marketing on Twitter, you can make your social presence more dominant and relevant. It will help you bond with the patient population better, grow CRM, introduce your brand to many new faces, and bring more business perks too.
