6 Stages of Converting Potential Patients into Advocates of Your Medical Practice

Mar 08, 2018
Posted By: admin

Infographic Content:

Today’s tech-savvy patients greatly rely on online reviews before finalizing or opting for any healthcare service from a provider. Hence, working on the right strategy that helps patients find your business and later turn out to be your loyal promoters is the key to your success. Let’s check out the journey of a patient from a visitor to a customer in the following six stages.

Stage 1- Spreading Awareness among Patients

Advertise your practice
Google listings to increase website visibility
Do social media promotions
Focus on referral marketing tactics
Attaining health seminars or joining medical communities

Stage 2- Engaging with Patients

Ask patients to review your practice on various review sites
Like and comment on the Social media posts shared by your followers
Send them acknowledgment emails
Share informative content
Address their offline and online queries on time

Stage 3- Encourage Patients to Subscribe

Publishing trending content on practice website
Sharing quality content
Giving quick response to social media interactions
Adding share buttons on blogs, newsletters, etc.

Stage 4- Time for Conversion

To make the process of conversion easy for the patients, you need to take care of the following things:

Mention call-to-action clearly on every page of your website
Make booking appointments or scheduling clinic visit hassle-free

Stage 5- Offering Timely Diagnosis and Right Treatment

Assure the patient of quality service and faster recovery from their health issue
Ensure that your team correctly diagnoses and prescribes the right treatment for the patient
If needed multiple visits, don’t forget to keep it convenient