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The coronavirus pandemic has brought a dark phase to our society. From all around the world, people are scared, schools are shut down, roads are empty, and the sole responsibility has fallen on the shoulders of the healthcare sector. While many companies are facing losses and bankruptcy and employees are losing their jobs, what holds […]

Email marketing or Email communication is a way to build CRM activities (Customer Relationship Management) to develop your business. However, in times of crisis, when your target audience is severely affected, you cannot work on the same lines of email marketing as before. The audience seeks empathy and a sense of sensitivity to the present

In the healthcare ecosystem, the role of a nurse is no less than a doctor or physician. Nurses are equally responsible for caring for patients and helping treat their illness, disease, and medical needs. However, becoming a nurse isn’t easy. Although nursing career seems alluring because of the growth and earning opportunities available in the

Email marketing is a cost-effective marketing strategy that has stood the test of time. It is being leveraged by marketers all across the globe to reach their niche market and prospective customers. Dentists all over the world are also utilizing email marketing to enhance their healthcare practice. Are all of them finding it useful? Are

There is an inherent tendency in consumers to believe their fellow consumers more than the brand. And if this fellow consumer is someone with a fan following and an overwhelming social media presence—an influencer, in short—brands can appoint them to market their products and services. The healthcare industry is a difficult ground and people take

In today’s digital age, email marketing is a must inclusion in every healthcare marketing plan. The high rate of return, low cost, quality leads, and wider market reach are some of the many reasons why email marketing has always been every marketers’ favorite tool. From patient engagement to building relationships and spreading the brand message,

Inbound marketing is an effective marketing technique to attract, engage, and delight customers. Together with technology, inbound marketing practices enable businesses to adjust to changing market dynamics and provide better customer experience. An inbound strategy may incorporate a number of different channels and content forms to draw website traffic, build trust, and establish business credibility.

With the changing focus of the global healthcare industry from diagnosis to prevention, the medical device manufacturers also have changed their course and are more inverted towards investing their monetary resources towards developing more advanced products. Their efforts are directed to inventing solutions that can felicitate mobile health services, remote monitoring/home care, telehealth services, and

“An increase in sales of 15.31% is anticipated on the eve of Black Friday this year compared to the sales last year.” Holidays usher great opportunities for marketing email campaigns in the healthcare industry. Not because people are anticipated to fall ill more often during these seasons due to their unrestrained revelry, but because there

A recent study has shown that there are almost above 3.9 billion email users worldwide, whereas 85% of email users check their emails on their smartphones; nearly 76% of US adults use email. The number is supposed to increase in recent times. So, to grasp the audience’s attention, it is “the best idea” to always