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With a slew of acquisitions, mergers, and technological developments, the healthcare industry is turning into a highly competitive field. Hence, to ensure that your healthcare brand gets attention from the right patients and customers in the crowd, you need to have a strong digital presence. While other brands are engaging and communicating with the audience […]

Affiliate marketing is an evolving online marketing and sales tactic where companies or businesses partner with website owners or content creators who agree to promote or sell its products in return for a commission. It is a mutually beneficial business partnership where both the merchant and the affiliate benefits from the joint venture. To be

The application of Augmented Reality (AR) is eventually gaining momentum. With various industries embracing this latest technological innovation, the healthcare industry is nowhere behind when it comes to adoption and implementation of AR. From surgery to diagnosis, the positive impact of AR in enhancing the abilities of healthcare operations is quite noticeable. That is why

Healthcare industry is evolving. Every now and then, policies, legislation, and strategies keep changing. As a result, healthcare businesses often find themselves amidst confusion and chaos with regards to which strategy they should implement to manage their business efficiently. Sometime new strategy may not fit into the changing needs while other times you may have

The healthcare industry deals with critical information being generated on a daily basis. This data is spread and scattered across various systems within the healthcare ecosystem. As a result of mismanagement and inadequate data storage and access facilities, often healthcare professionals are unable to get access to medical data at the time of need. Also,

Social media is no longer only a networking place to connect with family and friends. Today, with the rise of online marketing, social media has opened numerous ways for businesses to build relationships and make connections with the targeted audience. Especially in an industry like healthcare where relationships play a vital role in driving engagement,

Email marketing can help hospitals reach patients from any corner of the globe. Hospitals can connect and communicate with current and future patients at any time and from anywhere. Emails have global reach and can take hospitals to a wider audience within a fraction of second via healthcare email marketing campaigns. It is considered to

Today, most of the internet users surf the internet using their mobile devices. According to stats, around 70% of web traffic in 2018 came from mobile devices. These numbers are no longer shocking as the popularity of mobile devices among users of all ages have increased manifold over the last few years. From accessing Facebook

The global medical technology industry is growing at a rapid pace with total market value estimated to reach 430 billion dollars. These facts are indicative of the increasing popularity of MedTech including wearable, gadgets, apps, and smart healthcare devices. As more and more people invest in their well-being and keen to make the right health

The dental industry is undergoing a drastic transformation in terms of innovation and technology. With artificial intelligence and automation their making way into the dental space, dentists are more efficient than ever. With improved business practices and quality care at disposal, both the dentists and patients are happy to welcome change. Every year trends keep