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When was the last time you did paid advertising? It might be a week or a month back. The answer is obvious. Right? But what if someone asks you how much was the conversion rate from it, you might hesitate. That’s because paid advertising is not that easy as it may sound. It’s not just […]

The healthcare industry is one of the highly sensitive domains handling millions of patient data on a daily basis. Maybe that is why the sector is also highly vulnerable to cybercrimes happening now and then. For instance, in the year 2017, a data breach took place in Dakota where cyber attack hit plastic surgery associates,

According to LinkedIn statistics, 78% of B2B marketers consider LinkedIn as the most successful social media platform. When it comes to increasing awareness and generating leads, LinkedIn is no far behind. Most of the C-level executives and top officials prefer LinkedIn for connecting and communicating with others within their industry. Even with healthcare marketing, things

Healthcare sector is no more a left out zone for technological innovations. In fact, significant scientific and technical advances are taking place in the medical field to improve quality of patient care. As a result, increasing number of healthcare organizations are accepting new tools to boost their productivity without having to spend much. However, the

In April last year, the European Parliament formed the new EU Medical Devices Regulation (MDR) and in-vitro Diagnostics Regulations (IVDR). However, the implementation took place in May. The new improvised directive of European Union (EU) addressed the loopholes of the then existing regulatory framework for medical devices. When the original EU legislation on medical devices

Like any other sector, delivering healthcare services is also a business for a provider. The only difference is that in the medical industry you call your clients as patients, who are at the receiving end of quality care that will help them stay fit and cure their diseases. While most medical practices focus on acquiring

Most of the marketers have a misconception that only content with targeted keywords will help them gain organic visibility in the Search Engine Results Pages (SERPs). However, search engines are now smarter than they used to be. Thanks to Google’s algorithms that keeps on updating now and then. Hence, publishing content is not enough to

Today, patients are more involved and engaged in their care. Thanks to the introduction of latest digital technologies that make it convenient for patients track their health-related details. Moreover, the interest of patients to capture their health data has grown over the years. They now use mobile apps, wearable devices, etc. to collect their health