Blog

Healthcare is one such industry that has always been open to the adoption of technological advances and has, in turn, greatly benefited from it. Today, machine learning or ML (which is a subset of AI (Artificial Intelligence) is being used in several health-related areas, which include treating various chronic diseases, handling patient data & records, […]

For those who keep track of the industry news and updates must be aware of what GDPR is and how it’s going to impact companies that store and process personal data. A lot of people have written about this new data protection regulation called the General Data Protection Regulation (GDPR) that aims to protect the

During the Presidential rule of Obama, America witnessed a transformation in the healthcare domain. The urgency to shift from manual record keeping to electronic health records (EHR) was prominent. With the introduction of new reforms, the digitalization of the healthcare industry slowly gained prominence. There was noticeable spending of $30billion towards encouraging doctors and hospitals

Over the years, the popularity of telemedicine has increased manifold. Thanks to the intervention of information technology in the medical field which has transformed the way healthcare professionals delivered care to patients. With the increased adoption of digital health platforms such as mHealth, EMR, telehealth and other technological advances not only the quality of healthcare

As AI and Deep learning technologies continue to gain traction, its impact in the healthcare industry is noticeable. From the use of virtual reality to connected healthcare devices, the introduction of tele-medicine and latest imaging equipment, transformation in the industry have come up a long way and no doubt that whatever changes that has taken

That time of the year is just a few days away when both B2C and B2B markets are flooded with special offers alluring customers to turn into shopaholics. Marking the beginning of the Christmas shopping season, Black Friday is accounted to be the first day of the Christmas shopping season just after the US Thanksgiving

Generating leads that will eventually get converted, increasing the sales of your healthcare business is indeed a challenging task. Compelling people to click on your emails, driving them to the website and convincing them to read your blog requires assimilation of right strategy and business data. Especially when you are running email marketing campaigns, the

Search engine marketing is a leading practice of marketers today wanting to make the presence of their brand felt in the digital world. With the introduction of AdWords in the year 2003, Google made it possible for businesses to increase their website traffic and sales through search advertisements based on the pay-per-click model. Like other

The spookiest season of the year is near and as people are gearing up for Halloween celebrations, so are the marketers both offline and online. If planned and strategized correctly, Halloween can be a game changer for your business. From wishing your customers to giving them heavy offers, the festive season is an excellent opportunity