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The spookiest season of the year is near and as people are gearing up for Halloween celebrations, so are the marketers both offline and online. If planned and strategized correctly, Halloween can be a game changer for your business. From wishing your customers to giving them heavy offers, the festive season is an excellent opportunity […]

According to several reports, email marketing is one of the most influential and effective marketing channels for B2B organizations for revenue generation. The projected number of email users by 2019 is estimated to be 251.7 million which is indicative of the growing importance of email for businesses. Even the healthcare industry is not far behind

Latest advancements and the technological uprising have made the healthcare industry a lucrative platform for new businesses. With its growing demand for medical products and services, entrepreneurs are inclining more towards this sector to explore the plethora of opportunities to lay the foundation of their startups. Though the competitive landscape in the healthcare industry is

In the United States, first Monday of September is celebrated as Labor Day every year. This year also Americans are geared up to celebrate and honor the great contributions of its workforce in building the Nation. To make most out of this holiday season, marketers and retailers from various industries would look for new ideas

In the healthcare arena, the technology could serve as a savior for many. Making way for better treatment facilities and effective solutions for diseases, technological advancements can lead to healthy being of individuals at large. Embracing technologies openly and preparing ourselves to transform the healthcare ecosystem, one day for sure we can be the part

Unlike the older times, hospitals today are well-equipped with facilities, equipment and most importantly expert professionals who know their job and are skilled and experienced in delivering the best of healthcare services to millions of patients at large. With increased competition and rise in demand for improved services, hospitals are always under pressure to offer

The inefficiency and incapability of database technology in handling large volumes of data in real-time led to the rise of Big Data solutions that helped businesses around the globe in making more accurate analysis and concluding to better decisions which in turn contributed towards reducing costs and increasing sales and marketing effectiveness. Coming to the

As we all know, Twitter has crossed more than 310 million active users with about 600 million tweets every day, making it one known and prominent place for marketers to stick around. Twitter healthcare marketing has worked great for all the medical industry over the last few years and made an integral part of networking

About 72% of American adults go online looking for healthcare related information, booking a medical appointment and checking other patient reviews, reports Pew Research Center. These statistical facts are indicative of the fact that keeping patients engaged on the web is compulsory for healthcare brands if they want to top the list of healthcare providers

Top 5 Observations about the Current Trends in Healthcare Industry Almost all the health economies have become patient-centric. Providing quality care has gained importance as the right to choose services is completely in the hands of customers who are either patients or other healthcare professionals. As a result, healthcare organizations are focusing more on delivering