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Based on the success metrics, it won’t be wrong to say that email marketing is one of the most powerful marketing channels that can give any brand wider customer reach and greater visibility. If supported by an effective email strategy, healthcare businesses too can transform ideas into action. Before clicking on the send button, try […]

The way to a successful business depends on the generation of quality leads that can be converted into sales. Even for the businesses operating in the healthcare industry, the scenario remains the same and challenging. As the number of patient increases, the demand for quality healthcare services and treatments is bound to rise. And, with

Top 5 Healthcare Security Challenges that Needs Attention As an overall impression, digitalization seems to have a positive influence on the healthcare industry, contributing towards the creation of an improved and advanced healthcare system. On the one hand, the introduction of electronic health records (EHRs) has led towards an increase in organizational efficiency and better

Triggered by the increase in number of diseases worldwide, the global medical device manufacturing outsourcing market is expected to witness a rise in CAGR by more than 11 percent in the period from 2016 to 2020, reports Technavio, a global technology research and advisory company. According to the research analysts, this growth is a result

Email marketing is considered to be the most effective way to promote your business and engage with your potential customers across various industries. With healthcare industry being no exception, even marketers belonging from this sector can get the upper hand over their competitors by reaching out to each on a personal level via an email

With technological advancements making its way into the US healthcare industry with each passing day, delivery of medical services has excelled for the betterment of the population as a whole. Now, patients no longer need to settle for consultation with just any healthcare provider. Digitalization has given them the facility to explore the world just

Social media is no longer a channel for individuals wanting to share their private life experiences. With increased focus on customer-centric business strategies, companies are also opting for social media marketing campaigns to access customer data by establishing stronger communication with them. Providing users with the flexibility to access their social media accounts from any

Healthcare sector is one such sensitive field where a wrong information can lead to incorrect treatment or handling of a disease especially when it is the patients looking out for answers to their problems by themselves. Hence, for any healthcare organisation delivering the right content across multiple channels is mandatory at all levels as it

According to Pew Research, about 92 percent of online adults use email, with 61 percent using it on an average day. Hence, as per the statistics, it’s quite clear that email marketing is the most powerful and personal way of reaching targeted customers, helping businesses to connect and build a trust-worthy relationship with prospects. With

Though started off late, the medical industry is slowly taking up its speed in the adoption of digital marketing techniques. With increasing number of people becoming active online, marketers in this sector cannot just overlook the multiple benefits and opportunities that inbound marketing provides. But reaching out to specific targets and getting attention in the