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Operating a medical business can be difficult. However, developing a profitable marketing strategy is even more challenging. After all, healthcare is a sensitive topic for most people, especially racial and ethnic minorities. This adds to the existing obstacles in the healthcare related marketing efforts. Still, a few exceptions do exist. Curious to know about them? […]

Financial markets around the world saw the peak of Biotech indices in 2021. The people who saw this as an investment opportunity soon discovered it was not the case. The volatile nature of the stock market hit this sector severely. Biotech Radar founder Bertrand Delsuc commented, “It’s more of a total eclipse for Biotech, at

The healthcare sector has seen a few developments over the years. However, nothing has been more impactful on the industry than the advent of digital health. Wondering what that is? Well, it’s simple: It’s the use of communication and information technologies to improve existing medical practices. In fact, studies have found that the global market

Venture capital is the lifeblood of breakthrough medical technologies. With the unprecedented growth in the global Biopharma and MedTech industries, new start-ups with novel ideas are emerging. In 2022, over $14 billion was funded in Biopharma setup globally, and 37 major IPOs of VC-backed Biotech businesses raised a combined $4.2 billion. As per Forbes, Biopharma

If you own a virtual assistant business, then you are one of the only businesses that did well in the pandemic. Thanks to the onset of the COVID-19 virus, the adoption of remote work and virtual assistants saw a significant uptick. A certain study also states that hiring virtual assistants can help you save up

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Finding ways to produce tangible, practical solutions to close the gap has become one of the main objectives for advertisers and sales executives. Sales and marketing have long said communication is essential, but they have often shied away from

In the 21st century, with the advent of various marketing tactics, it can be rather overwhelming to draw up an effective marketing strategy. It’s an even more complicated space for the medical device market. After all, the medical devices industry has to tread the fine line between compliance and effectiveness. Therefore, drawing up a medical

Developing a new medical device entails a long process that begins with an idea and ends with a completed product. However, the success or failure of the product heavily depends on its debut. With so much at stake, all stakeholders must work cooperatively to ensure the product launch is a success. Given the market’s abundance

You need strategic market research to validate your credibility as a healthcare company. With the help of accurate data and reports, you can understand the relevance of your services and the effectiveness of your products better. For this reason, you need the help of reliable healthcare market research companies. However, searching for one online can

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively. Additionally, approximately 88% of the population looking