- Apr 13, 2022
Physicians lead hectic lives attending to patients and handling treatments. They usually don’t have the time to check emails or digital ads. So, if you’re a healthcare marketer, you need to send personalized emails to grab their attention.
You have to launch a targeted campaign with catchy subject lines and crisp emails. That’s the only way to reach out to physicians and promote your services.
So read on, as we delve into some of the best practices for personalized email marketing to physicians.
Why Choose Personalized Email Marketing
The primary objective of personalized email campaigns is to grab someone’s attention and connect with them. When it comes to physicians, sending personalized emails can help you develop a better connection with them.
Here are some benefits of personalized email marketing to physicians:
- It helps you strengthen your relationship with existing customers
- The strategy helps you set your brand apart and acquire new targets
- It’s an excellent method for improving lead generation and ROI
- Improves the relevancy and customization of your email content
- Helps to expand your customer base and reach other markets
Let’s now take a closer look at the various practices for personalized email marketing.
1. Develop a Target Physician Base
To develop a successful personalized email marketing campaign, you have to begin by identifying your targets. It’s essential as you can’t promote your services and products to every physician out there. So, you need to develop the target list according to your services.
For instance, if you sell medical equipment, you have to address physicians in hospitals and emergency nursing centers. But if you offer neurological medication, then reaching out to physicians in neurosurgery departments will be a better option.
You can segment your email list based on the following specifications:
- The physician’s expertise or specialty
- Associated hospitals and medical facilities
- Geographic location
- Type of patients and treatments they’re currently handling
Proper identification and segmentation will be useful in enhancing your existing target list. Additionally, removing irrelevant targets will help you save time and money.
2. Make Subject Lines Catchy
You have to realize one thing- subject lines can make or break your email campaign. To get a hold of these busy professionals, you need to attract them with emails that they’ll open for sure. Therefore, the subject line has to connect with your target instantly.
Here are some tips to make fantastic subject lines and boost your campaigns:
- Start by making the subject lines very relevant to the doctor
- It needs to be engaging and include valuable content. You could include the latest information, statistics, or some ground-breaking data that’ll make anyone click on the email
- It has to be short and crisp, so that it is easily readable on mobile devices
- Try not to include too much technical jargon that might confuse the reader
If you keep these pointers in mind, your subject lines will improve your click-through rates in no time.
3. Keep the Content Succinct and Simple
After a physician opens your email, the first thing they will check out is its length. If the email is too long, they’ll skip it without a second thought. That’s why you need to ensure that your email content is short and crisp to improve engagement.
Readers open almost 22% of all emails they receive. To be one of those lucky senders your email content needs to be interesting and informative to cut through the competition.
As physicians don’t have much time to spare on emails, keep your message short, highlight your services, and maintain relevancy. If you want to promote a specific product or service, talk about it in the initial paragraphs of the email. Additionally, make sure that the overall tone is enjoyable and encourages the physician to read the email till the end.
If you want to provide some in-depth information, you can include links to your official website.
4. Try Not to Spam Readers
All your efforts for email marketing to physicians will go in vain if your emails end up in their spam folder. So, ensure that the readers have chosen to receive the mails. That’s why opt-in email campaigns are the best way to increase your engagement and customer base.
It sends a message to the reader that you’re not excessively pushy, and you respect their consent. Additionally, you also have to provide the physicians an option to unsubscribe from your emails. If you don’t offer this option, they might send your emails to spam.
5. Include Interesting Hyperlinks Within Your Emails
Along with engaging subject lines and email content, you can also provide hyperlinks within your emails. It will give the reader more information about your brand, products, and associated benefits and makes for a fantastic solution for keeping your mails out of the spam folder.
Additionally, it also helps you gain your reader’s respect. You can try including the following links:
- Your website’s landing page
- Case studies
- E-books
- White papers
- Informative videos
- Newsletters and sign-up forms
These links will provide you with enough data to track your email campaign’s performance as well. So, it’s a win-win!
Wrapping up
Famous business personality John Iwata said, “Your brand is so much more than what you sell.” Personalized emails proclaim just that. Along with fetching leads and enhancing engagement, personalizing emails help in expanding your email database.
