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glossary

Thought Leadership

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Thought Leadership is an authoritative disposition of an individual or an organization who is considered experienced, skilled, and a pioneer in a specific industry. The word of a thought leader has great significance and is followed by people in large numbers. These people are generally the target audience who have plenty of concerns and questions. […]

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Thought Leadership is an authoritative disposition of an individual or an organization who is considered experienced, skilled, and a pioneer in a specific industry. The word of a thought leader has great significance and is followed by people in large numbers. These people are generally the target audience who have plenty of concerns and questions.

Behavior Marketing

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Behavior Marketing is a marketing tactics aimed at segmenting customers based on their online behavior and then targeting them specifically. Instead of throwing several generic ads towards the customers despite knowing most of them will be rejected, behavioral marketing consumes all the valuable usage information from browsing, cookies, IPs, and search history. All the information

Behavior Marketing Read More »

Behavior Marketing is a marketing tactics aimed at segmenting customers based on their online behavior and then targeting them specifically. Instead of throwing several generic ads towards the customers despite knowing most of them will be rejected, behavioral marketing consumes all the valuable usage information from browsing, cookies, IPs, and search history. All the information

Inbound Marketing

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Inbound Marketing is a method of building trust among customers to draw them towards your products and services. Content marketing, social media marketing, and search engine optimization are the most popular inbound marketing strategies that marketers adopt for customer acquisition and retention. While outbound marketing thrusts the deliverables to customers through various media, inbound marketing

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Inbound Marketing is a method of building trust among customers to draw them towards your products and services. Content marketing, social media marketing, and search engine optimization are the most popular inbound marketing strategies that marketers adopt for customer acquisition and retention. While outbound marketing thrusts the deliverables to customers through various media, inbound marketing

Influencer Marketing

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Influencer marketing is a strategy where influencers—people and/or organizations—that are believed to have an authority and expertise in the relevant field endorse and promote products and services. There is an inherent tendency in consumers to believe their fellow consumers more than the brand. A fellow consumer with a fan following, expertise, and an overwhelming social

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Influencer marketing is a strategy where influencers—people and/or organizations—that are believed to have an authority and expertise in the relevant field endorse and promote products and services. There is an inherent tendency in consumers to believe their fellow consumers more than the brand. A fellow consumer with a fan following, expertise, and an overwhelming social

Product Marketing

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Product Marketing is the process of introducing a product to the market and consistently making the sales people and customers aware of its enhancing quality and increasing usability. Product marketing begins with the positioning of the product and messaging about its launch, and then the final launch of the product where every stakeholder is made

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Product Marketing is the process of introducing a product to the market and consistently making the sales people and customers aware of its enhancing quality and increasing usability. Product marketing begins with the positioning of the product and messaging about its launch, and then the final launch of the product where every stakeholder is made

Email Automation Tools

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Email Automation tools are a set of emerging technology-based applications that enable digital marketers to send data-driven, behavior-targeted, and bespoke emails to clients and prospective clients. Email automation is the process of sending triggered emails to subscribers based on time or action. Email automation is used extensively by email marketers to make their campaigns more

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Email Automation tools are a set of emerging technology-based applications that enable digital marketers to send data-driven, behavior-targeted, and bespoke emails to clients and prospective clients. Email automation is the process of sending triggered emails to subscribers based on time or action. Email automation is used extensively by email marketers to make their campaigns more

Augmented Reality

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One technology that’s raising quite a stir across various industries and markets is augmented reality (AR). It is a reality-based and type of interactive environment that superimposes a virtual image on top of the user’s real-world image to enrich the user experience with enhanced sound, text, display, and effects. AR employs computerized simulation and other

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One technology that’s raising quite a stir across various industries and markets is augmented reality (AR). It is a reality-based and type of interactive environment that superimposes a virtual image on top of the user’s real-world image to enrich the user experience with enhanced sound, text, display, and effects. AR employs computerized simulation and other

Healthcare Professionals

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A healthcare professional is an individual who is accredited by an authorized body upon completion of an educational course and licensed by the government agency to be able to practice a profession related to health such as nursing, medicine, physical therapy, dentistry, occupational health, and more. The primary responsibility of a healthcare professional is to

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A healthcare professional is an individual who is accredited by an authorized body upon completion of an educational course and licensed by the government agency to be able to practice a profession related to health such as nursing, medicine, physical therapy, dentistry, occupational health, and more. The primary responsibility of a healthcare professional is to

Healthcare Provider

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An institution or a person that offers curative, rehabilitative, preventive, and promotional care services to individuals, families, or communities in a systematic way is referred to as a healthcare provider. Depending on the health services provided, healthcare providers are of different types. While institutions like hospitals, clinics, etc. are all referred to as healthcare providers.

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An institution or a person that offers curative, rehabilitative, preventive, and promotional care services to individuals, families, or communities in a systematic way is referred to as a healthcare provider. Depending on the health services provided, healthcare providers are of different types. While institutions like hospitals, clinics, etc. are all referred to as healthcare providers.

Healthcare Services

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Healthcare services refer to any remedial or medical care or service for the purpose of healing, preventing, treating, or alleviating human injury, disease, disorder, or disability. A wide range of offerings falls under the umbrella term ‘healthcare services,’ including dental service, surgical treatment, medical assistance, lab services, clinical services, optometric service, and more. Healthcare services

Healthcare Services Read More »

Healthcare services refer to any remedial or medical care or service for the purpose of healing, preventing, treating, or alleviating human injury, disease, disorder, or disability. A wide range of offerings falls under the umbrella term ‘healthcare services,’ including dental service, surgical treatment, medical assistance, lab services, clinical services, optometric service, and more. Healthcare services

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