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glossary

Health Crisis

Health Crisis is an adverse situation when humans face health issues in one or more geographical areas, mainly due to natural calamities or hazards. It can be an epidemic or […]

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Data Appending

B2B Data Appending Services When it comes to having information about your prospective buyers, the more, the merrier. B2B data appending services are aimed at adding more information, which is

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Thought Leadership

Thought Leadership is an authoritative disposition of an individual or an organization who is considered experienced, skilled, and a pioneer in a specific industry. The word of a thought leader

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Behavior Marketing

Behavior Marketing is a marketing tactics aimed at segmenting customers based on their online behavior and then targeting them specifically. Instead of throwing several generic ads towards the customers despite

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Inbound Marketing

Inbound Marketing is a method of building trust among customers to draw them towards your products and services. Content marketing, social media marketing, and search engine optimization are the most

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Influencer Marketing

Influencer marketing is a strategy where influencers—people and/or organizations—that are believed to have an authority and expertise in the relevant field endorse and promote products and services. There is an

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Product Marketing

Product Marketing is the process of introducing a product to the market and consistently making the sales people and customers aware of its enhancing quality and increasing usability. Product marketing

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Email Automation Tools

Email Automation tools are a set of emerging technology-based applications that enable digital marketers to send data-driven, behavior-targeted, and bespoke emails to clients and prospective clients. Email automation is the

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