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glossary

Branding

The marketing practice of creating easily identifiable logo, symbol, or name that relates to a particular company is what branding is all about. It helps to create a company’s products […]

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Digital Marketing

Digital marketing is the marketing technique in which digital channels are used to market or advertise products and services. Now, digital marketing channels include social media, email, websites, mobile apps,

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Patient Data

Patient data includes medical information of a single patient. Such data may involve a patient’s medical history, diagnosis reports, age, name, treatment history, current illness or health issues, genetic data,

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Search Engine

A search engine is a software system designed to a web search or internet search for particular information through text-based web search query via the World Wide Web (WWB). The

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Telemedicine

Patients residing in rural and far off places had no or limited access to physicians. But with the advent of telemedicine practices, delivery of care is possible to any corner

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Social Media Marketing

Social media marketing (SMM) is a marketing technique that uses social networking sites to help businesses expand their customer reach and spread brand awareness. It is because of social networking

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Medical Marketing

Medical marketing, also referred to as healthcare marketing is a strategy that medical marketers use to promote and market their healthcare products and services to potential customers. Having a medical

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