glossary

Healthcare or medical wearable device is a device used to measure and track the wearer’s vital signs, fitness data, etc. Backed with artificial intelligence and big data, wearable devices help in patient care with increased emphasis given to patient diagnosis, treatment, monitoring, and prevention. Today, as technology progresses, healthcare wearable devices come in various shapes

Risk management is perhaps more essential in the healthcare sector than any other domain. With the employment of risk management plan, healthcare providers aim to protect and safeguard patient safety along with systemic and proactive management of organization’s brand value, assets, reimbursement levels, community standing, market share and accreditation from any type of risk. This

CRM stands for Customer Relationship Management. In the healthcare industry, CRM is also termed as healthcare relationship management or healthcare CRM. CRM is nothing but the comprehensive system organizations use to manage customer relations, interact with them, and keep a track on their changing preferences, buying patterns, and more. This helps companies to streamline their

Marketing Automation has been transforming the way marketing department in an organization works across various industries. Even the healthcare industry not far away from the impact of marketing automation that enables healthcare providers to offer improved patient care. In recent time, the healthcare industry has been undergoing tremendous transformation with the advent of digitalization. While

Healthcare marketing consultants are marketing professionals who offer advice, suggestions, and guidance to healthcare businesses in their marketing endeavors. They examine the marketing functions of the organization, evaluates and analyzes the past and the present operations and accordingly offers suggestions for improvement. These consultants are experts in understanding where the healthcare company is lacking in

Healthcare analytics is the data analysis that offers detailed insight into the hospital’s database, including diagnosis reports, patient records, management reports, and more. This branch of analysis pertaining to the healthcare industry provides useful healthcare insights both at the micro and macro levels. This analytical report, when combined with data visualization and business intelligence tools,

Every state in the United States has health insurance marketplaces or health exchanges that allow people to purchase health insurance through their platform. The healthcare insurance plans that people can buy on ACA marketplaces is compliant with the Patient Protection and Affordable Care Act (ACA). People can choose from a wide range of government-regulated and

The purpose of any healthcare marketing campaign is to generate sales leads. Be it healthcare email campaigns to social media campaigns; every strategy aims to culminate an increasing number of B2B sales leads that can translate into business opportunities and earn revenue for the healthcare brand. Leads are nothing but potential customers who have shown