glossary

Healthcare Paid Marketing / Paid Search Medical Marketing

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According to Pew Research, 72% of Americans search online for health-related information which shows that brands need to improve their search engine visibility to grab this opportunity. To rank high on the Google search engine, healthcare brands do run paid search medical marketing campaign, which is popularly termed as pay per click (PPC) campaign. In […]

Healthcare Paid Marketing / Paid Search Medical Marketing Read More »

According to Pew Research, 72% of Americans search online for health-related information which shows that brands need to improve their search engine visibility to grab this opportunity. To rank high on the Google search engine, healthcare brands do run paid search medical marketing campaign, which is popularly termed as pay per click (PPC) campaign. In

Healthcare Video Marketing

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There are over 3 million healthcare searches per month on YouTube. It indicates that the opportunities to grow business and reach a wider audience through publishing and sharing useful and relevant videos on YouTube is growing at a rapid pace. Hence, including video marketing in your healthcare strategy can prove beneficial for your business. Healthcare

Healthcare Video Marketing Read More »

There are over 3 million healthcare searches per month on YouTube. It indicates that the opportunities to grow business and reach a wider audience through publishing and sharing useful and relevant videos on YouTube is growing at a rapid pace. Hence, including video marketing in your healthcare strategy can prove beneficial for your business. Healthcare

B2B Marketing

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Business-to-business (B2B) marketing is a process in which products and services are marketed to other businesses and companies. Unlike B2C, B2B marketing is more formal and are targeted towards C-level executives, decision-makers, and top officials with influential powers on purchasing decisions within an organization. Even content in B2B marketing is straightforward and more informational than

B2B Marketing Read More »

Business-to-business (B2B) marketing is a process in which products and services are marketed to other businesses and companies. Unlike B2C, B2B marketing is more formal and are targeted towards C-level executives, decision-makers, and top officials with influential powers on purchasing decisions within an organization. Even content in B2B marketing is straightforward and more informational than

LinkedIn Marketing

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LinkedIn is a B2B professional networking platform with more than 610 million professionals as its users across the globe. Marketing on this platform can help businesses engage with a community of decision-makers, executives, and professionals. LinkedIn helps find new prospects, build relationships, spread awareness, and attract potential customer’s attention by posting and sharing informative and

LinkedIn Marketing Read More »

LinkedIn is a B2B professional networking platform with more than 610 million professionals as its users across the globe. Marketing on this platform can help businesses engage with a community of decision-makers, executives, and professionals. LinkedIn helps find new prospects, build relationships, spread awareness, and attract potential customer’s attention by posting and sharing informative and

Twitter Marketing

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Twitter is a microblogging tool that allows its users to send short messages called tweets to followers on the social media site. Twitter is used by individuals as well as businesses to connect and be aware of what is trending around their area of interest. With more than 220 million potential customers, Twitter can help

Twitter Marketing Read More »

Twitter is a microblogging tool that allows its users to send short messages called tweets to followers on the social media site. Twitter is used by individuals as well as businesses to connect and be aware of what is trending around their area of interest. With more than 220 million potential customers, Twitter can help

Facebook Marketing

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Facebook marketing is not rocket science. Like the way, we create personal Facebook profiles to stay in touch with our friends and relatives. Similarly, even for businesses, a Facebook page can be created and used for maintaining communication with the customers and attracting new leads. Facebook is an expanding and growing social networking platform that

Facebook Marketing Read More »

Facebook marketing is not rocket science. Like the way, we create personal Facebook profiles to stay in touch with our friends and relatives. Similarly, even for businesses, a Facebook page can be created and used for maintaining communication with the customers and attracting new leads. Facebook is an expanding and growing social networking platform that

Content Marketing

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Content marketing is a type of marketing in which valuable and relevant content is created, published, and distributed among a targeted audience through online channels like website, social media profiles, email marketing, and more. Medical marketers use healthcare content marketing to attract customer’s attention, drive engagement, and generate profitable sales leads. This marketing approach helps

Content Marketing Read More »

Content marketing is a type of marketing in which valuable and relevant content is created, published, and distributed among a targeted audience through online channels like website, social media profiles, email marketing, and more. Medical marketers use healthcare content marketing to attract customer’s attention, drive engagement, and generate profitable sales leads. This marketing approach helps

Healthcare Marketing

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Healthcare marketing refers to both online and offline marketing strategies that healthcare providers, suppliers, manufacturers, and advocacy groups use to attract patients, healthcare professionals, other end users. Providers adopt multichannel, targeted, and well-segmented tactics to spread business awareness, engage customers, build long-lasting relationships, and promote their medical products and services. Marketers use various metrics and

Healthcare Marketing Read More »

Healthcare marketing refers to both online and offline marketing strategies that healthcare providers, suppliers, manufacturers, and advocacy groups use to attract patients, healthcare professionals, other end users. Providers adopt multichannel, targeted, and well-segmented tactics to spread business awareness, engage customers, build long-lasting relationships, and promote their medical products and services. Marketers use various metrics and

Periodontists

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A periodontist is a healthcare professional specializing in the field of dentistry that deals with the diagnosis, treatment, and prevention of periodontal diseases or gum diseases. They are experts in the treatment of gum problems and also help in dental implants placements. They perform various kinds of treatments ranging from scaling to root planing. If

Periodontists Read More »

A periodontist is a healthcare professional specializing in the field of dentistry that deals with the diagnosis, treatment, and prevention of periodontal diseases or gum diseases. They are experts in the treatment of gum problems and also help in dental implants placements. They perform various kinds of treatments ranging from scaling to root planing. If

Nutritionists

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Nutritionists are healthcare specialists who advise people on food and nutrition. They guide people in maintaining a healthy lifestyle and what they should eat and what not for preventing health disorders. Nutritionists are experts in the field of nutrition and food and are well aware of the nutritional value of every food, and so they

Nutritionists Read More »

Nutritionists are healthcare specialists who advise people on food and nutrition. They guide people in maintaining a healthy lifestyle and what they should eat and what not for preventing health disorders. Nutritionists are experts in the field of nutrition and food and are well aware of the nutritional value of every food, and so they

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