glossary

Healthcare or medical wearable device is a device used to measure and track the wearer’s vital signs, fitness data, etc. Backed with artificial intelligence and big data, wearable devices help […]

Risk management is perhaps more essential in the healthcare sector than any other domain. With the employment of risk management plan, healthcare providers aim to protect and safeguard patient safety

CRM stands for Customer Relationship Management. In the healthcare industry, CRM is also termed as healthcare relationship management or healthcare CRM. CRM is nothing but the comprehensive system organizations use

Marketing Automation has been transforming the way marketing department in an organization works across various industries. Even the healthcare industry not far away from the impact of marketing automation that

Healthcare marketing consultants are marketing professionals who offer advice, suggestions, and guidance to healthcare businesses in their marketing endeavors. They examine the marketing functions of the organization, evaluates and analyzes

Healthcare analytics is the data analysis that offers detailed insight into the hospital’s database, including diagnosis reports, patient records, management reports, and more. This branch of analysis pertaining to the

Every state in the United States has health insurance marketplaces or health exchanges that allow people to purchase health insurance through their platform. The healthcare insurance plans that people can

The purpose of any healthcare marketing campaign is to generate sales leads. Be it healthcare email campaigns to social media campaigns; every strategy aims to culminate an increasing number of