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glossary

B2B Marketing

Business-to-business (B2B) marketing is a process in which products and services are marketed to other businesses and companies. Unlike B2C, B2B marketing is more formal and are targeted towards C-level

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LinkedIn Marketing

LinkedIn is a B2B professional networking platform with more than 610 million professionals as its users across the globe. Marketing on this platform can help businesses engage with a community

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Twitter Marketing

Twitter is a microblogging tool that allows its users to send short messages called tweets to followers on the social media site. Twitter is used by individuals as well as

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Facebook Marketing

Facebook marketing is not rocket science. Like the way, we create personal Facebook profiles to stay in touch with our friends and relatives. Similarly, even for businesses, a Facebook page

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Content Marketing

Content marketing is a type of marketing in which valuable and relevant content is created, published, and distributed among a targeted audience through online channels like website, social media profiles,

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Healthcare Marketing

Healthcare marketing refers to both online and offline marketing strategies that healthcare providers, suppliers, manufacturers, and advocacy groups use to attract patients, healthcare professionals, other end users. Providers adopt multichannel,

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