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Business-to-business (B2B) marketing is a process in which products and services are marketed to other businesses and companies. Unlike B2C, B2B marketing is more formal and are targeted towards C-level executives, decision-makers, and top officials with influential powers on purchasing decisions within an organization. Even content in B2B marketing is straightforward and more informational than business-to-consumer (B2C) industry.
Within the healthcare industry, companies selling their medical products to other healthcare companies fall under the B2B healthcare sector which includes providers of healthcare security solutions, software-as-a-service (SaaS) subscriptions, office supplies, medical devices, medical equipment, and others.
