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Every state in the United States has health insurance marketplaces or health exchanges that allow people to purchase health insurance through their platform. The healthcare insurance plans that people can buy on ACA marketplaces is compliant with the Patient Protection and Affordable Care Act (ACA). People can choose from a wide range of government-regulated and […]

The purpose of any healthcare marketing campaign is to generate sales leads. Be it healthcare email campaigns to social media campaigns; every strategy aims to culminate an increasing number of B2B sales leads that can translate into business opportunities and earn revenue for the healthcare brand. Leads are nothing but potential customers who have shown

According to Pew Research, 72% of Americans search online for health-related information which shows that brands need to improve their search engine visibility to grab this opportunity. To rank high on the Google search engine, healthcare brands do run paid search medical marketing campaign, which is popularly termed as pay per click (PPC) campaign. In

There are over 3 million healthcare searches per month on YouTube. It indicates that the opportunities to grow business and reach a wider audience through publishing and sharing useful and relevant videos on YouTube is growing at a rapid pace. Hence, including video marketing in your healthcare strategy can prove beneficial for your business. Healthcare

Healthcare marketing refers to both online and offline marketing strategies that healthcare providers, suppliers, manufacturers, and advocacy groups use to attract patients, healthcare professionals, other end users. Providers adopt multichannel, targeted, and well-segmented tactics to spread business awareness, engage customers, build long-lasting relationships, and promote their medical products and services. Marketers use various metrics and

Habilitation aims to help disable people in improving and sustaining their skills and capabilities for daily living. Under Habilitation services, professionals administering the service to patients teaches them the skill they lacked. People with disabilities in speaking, bathing, and doing other daily activities are provided with therapeutically treated to manage their health difficulties pertaining to

As a nurse specializing in the delivery of care to HIV/AIDS patients, nurse practitioners help all such patients cope with the incurable disease physically and at an emotional level. Unlike the ordinary people who refrain from coming close to HIV patients, these trained nurses undertake the job and dedicatedly perform their responsibilities. From educating the

HIV/AIDS stands for Human immunodeficiency virus infection and acquired immune deficiency syndrome. HIV gets transmitted into the body through unprotected sex, infected blood transfusions, sharing needles, and during pregnancy from mother to the child. Once the virus gets entry into the body, it starts incorporating its genes into human DNA and hijacks human cell to

A hospital pharmacist or druggist is a healthcare professional who is in charge of dispensing and procuring medicine and other medical supplies in a hospital. Apart from their primary responsibility, they also perform other duties like advising patients, keeping track of medicinal usage, storing hospital medicinal supplies, etc. They also do drug quality checks to

The Health Insurance Portability and Accountability Act (HIPAA) is a United States legislation that aims to safeguard medical data and ensures data security through compliance regulative. Every healthcare provider has to be compliant with HIPAA laws. If they fail to do so, then they might incur heavy penalties or be subject to critical punishment. President