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Direct mail marketing refers to the form of marketing in which promotional materials are sent directly to the targeted customer at their mailing address or postal address. In this form of direct marketing, a marketer makes use of mail service to reach the audience with an offer or marketing campaign. A direct mail can be in the form of materials such as catalogs, brochure, newsletters, postcards, etc.
Direct mail marketing is one of the budget-friendly marketing channels that enable marketers to establish direct one-to-one communication with their customers. You need to have an accurate and verified direct mailing addresses list of your targeted audience, and then you can get started.
