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Inbound Marketing is a method of building trust among customers to draw them towards your products and services. Content marketing, social media marketing, and search engine optimization are the most popular inbound marketing strategies that marketers adopt for customer acquisition and retention.
While outbound marketing thrusts the deliverables to customers through various media, inbound marketing is all about creating awareness among customers and anticipating solutions to their issues via blog posts, articles, newsletters, social media posts, etc.
