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Product Marketing is the process of introducing a product to the market and consistently making the sales people and customers aware of its enhancing quality and increasing usability. Product marketing begins with the positioning of the product and messaging about its launch, and then the final launch of the product where every stakeholder is made to have as much awareness as possible about the product.
Over the product’s lifecycle, the requirements and feedback are noted down timely to ensure more and more people are made aware of the product and its improving features. The aim of product marketing is to enhance the demand and usability of the product as long as it exists.
