Online reputation management (ORM) or reputation management is a method to shape the public impression of an organization by influencing the audience through various entities. By monitoring the present reputation of the business primarily through social media, reputation management is practiced. Public relations or PR campaigns is the right choice to conduct. They help in building relationships in the industry as well as improve the company’s visibility. By making a constant connection with the target audience through different platforms, the reputation manager works on weaving a great image of the company. Sometimes, companies share informative pieces, or festivals greets with the audience to hold a meaningful existence among them. Interaction helps in reputation management. The impact of reputation management is magnificent. It helps in:
– Increased profits
– Boosts credibility
– Attract audience
– Builds a name in the industry
– Supports customer interaction
