Social media marketing (SMM) is a marketing technique that uses social networking sites to help businesses expand their customer reach and spread brand awareness. It is because of social networking websites like Facebook, Twitter, LinkedIn, and others, companies, organizations, and individuals are able to interact, network, and build relationships through online communications. When a brand has its social media profile, it allows its customers to talk to the brand directly, address their queries, and convey their messages. In the business space, social media platforms act as word of mouth marketing medium as well.
Using social media strategy as per specific business goals and marketing objectives, companies leverage social sites to promote their brand, share valuable content, attract new leads, and drive better customer engagement. Social media marketers run paid campaigns on different social networking sites to ensure that their brand and its products reach a wider audience within their targeted industry. Moreover, these sites also have built-in data analytics tools as well that helps marketers to track and measure the success and performance metrics of their ad campaigns.
