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Also known as an electronic mailing list, an email list is a list of customer names and email addresses using which businesses both B2C and B2B communicate with their audience. Such data is collected from subscription forms, email newsletter, market surveys, etc. A subscriber when fills in such forms they give the company permission to contact them using their communication details. Businesses prepare or purchase email list of their targeted audience to send them promotional campaigns, offers, valuable content, and publications.
