- Jul 24, 2017
Infographic Content:
With increased number of patients becoming active online to find solution to their health related problems and queries, healthcare industry cannot just neglect having an effective and robust digital marketing strategy. To help healthcare organizations determine the best online marketing strategy for their brand, here are few statistical figures that their marketers need to pay attention.
Digital Channels Overtaking Traditional Marketing
- 51% patient feel more valued via digital health communications (Source: TeleVox)
- Email is the most valuable channel of communication for conveying any messages, from patient care (49%) and health tips (68%) to seasonal reminders and payment reminders (56%) (Source: TeleVox)
- 77% of patients use search engines before booking appointments. (Source: Google’s The Digital Journey to Wellness: Hospital Selection)
- 52% of patients use health information sites for research. (Source: Google’s The Digital Journey to Wellness: Hospital Selection)
Digital Content is the Base of Patient’s Decisions
- According to Google, One out of 20 Google searches is for health-related information.
- 82% of consumers feel more positive about a company after reading custom content. (Source: Demand Metrics)
- 58% of healthcare marketers use blogs vs. 74% of all marketers (Source: Content Marketing Institute)
- 52% of patients use health information sites for research
Smartphone and tablet out passes all other technology adoptions
- Increased adoption of smartphone and tablet has led to declining use of desktop and laptop computers, game console, etc. (Source: Pew Internet Research)
- 68% of American owns a smartphone
- 62% Americans use a smartphone to search for health information. (Source: Pew Internet Research)
Influence of Social Media on Healthcare Choices
- 41% users do agree that social media affects their healthcare decisions. (Source: PwC)
- 26% of all hospitals in the US participate in social media. (Source: DC Interactive Group)
- Hospitals have witnessed an increase in YouTube traffic to their site by 119% year-over-year. (Source: Google)
Mobile Health App Downloads Soars Up
- According to reports, the mHealth technology market is all set to grow by 33% to USD 60 bn by 2020. – (Source: MarketsAndMarkets)
- Mobile health apps can improve patient’s health says 93% of physicians. – (Source: GreatCall)
- 42% of surveyed patients stated that they prefer scheduling an appointment online – (Source: Accenture Health)
- There are more than four million free downloads of mHealth apps every day. (Source: Research2Guidance)
