- May 22, 2017
Infographic Content:
The healthcare marketing landscape has evolved in the last few years with the intervention of digitalization. Today patients and consumers are at the centre of marketing strategies. They now turn to Google and social media for answers to their queries and solution for their problems. So, relying on traditional marketing approaches will no longer work for healthcare marketers. They need to adapt to the latest marketing advancements.
Impact of Digitalization on Consumer Behavior:
- 77% of patients do online research before booking an appointment
- 52% of patients refer to health information sites for research
- 51% prefer digital health communications
Types of Online Activities Patients Mostly Engage in:
- Looking to set up appointments
- Acting on referrals
- Fill in a prescription
- Understanding treatment options
- Familiarising themselves with physicians
Most of the Healthcare Budget is Spent On:
- Conferences
- Direct Mail
- Print and TV
Why Healthcare Digital Marketing is Lagging Behind?
- A very less amount is being allotted to SEO, Social media and website marketing
- Use of print media advertising is more than any other channel
Challenges Faced by Healthcare Marketers
- Change in Consumer Behavior
- Only sales talk and less publishing of content that helps and educates
- Inbound marketing methodology
- Social media and mobile strategies
Healthcare and Social Media
- 91% of 18-24 years old trust medical information shared by others on social media
- 60% of doctors say social media improves care
Mobile-friendly Healthcare
According to a Google survey-
- 61% of people prefer mobile friendly website
- 62% of 700 doctors say they would leave a website if it wasn’t mobile friendly
