- Sep 27, 2021
Are you at the helm of a medical firm, on the lookout for some great ideas you can use to market your products? If you can relate to this, then you’ve landed at just the right place.
Marketing is very important for small and big firms alike, irrespective of the industry they’re involved with. That isn’t surprising, considering that marketing can achieve a lot of things.
A 2014 BBC study found that big players in the medical industry, like Johnson & Johnson, invested double the amount on marketing than they did on research. Yes, you read that right!
You can use many medical device companies marketing strategies, like targeting your customers right from the start, making the best use of great content, going all out on social media, tapping into medical networks, and sending top-notch marketing emails.
Read our post to find out more!
The Best Ways to Market Medical Devices
In this portion, we have rounded up some of the most effective medical device companies marketing strategies that you can consider making a part of your medical device firm:
1. Zero in on Your Target Customers
Think about the various medical devices you have to offer: Pacemakers, Dialysis Machines, Defibrillators, and so on. You also probably know that different clients require different equipment. And that’s why it’s important to understand who your target customers are.
For example, there might be a few local clinics requiring a regular supply of catheters. On the other hand, there might also be many hospitals looking to buy different medical devices in bulk.
The first step is to understand the needs of your target customers. Try to empathize with their problems, and identify how your medical devices can help them. Finally, use this information to come up with a marketing strategy.
Studies have found that nearly 58% of businesses and firms either struggle or don’t implement this step altogether. Do this, and you’ll automatically be a step ahead of the rest.
2. Harness the Power of Great Content
We’re living in times where content consumption is at an all-time high. So, it would be a great idea to tap into its seemingly limitless potential. If done right, using optimized content can be one of the best medical device companies marketing strategies.
There are many ways of achieving this. For starters, you can split your content into segments and outsource them accordingly. You can hire designers to work on stuff like pamphlets and infographics.
You can also get a team of experts to write medically sound content and descriptions for your products. Once done, you can use this content on your firm’s website or blogs. In this way, you’ll be able to communicate your product specifications effectively. And effective communication is one of the sacred tenets of marketing.
From product descriptions to marketing emails, well-optimized content can help you market your devices like hotcakes.
3. Make a Splash on Social Media
By making the most out of Facebook, a marketing agency could generate leads for $29.26 per lead. In fact, there are many such B2B success stories in the domain of social media marketing. So, it’s high time that you’ve jumped onto the bandwagon too.
The first step is to establish your medical device firm’s presence on platforms like Facebook, Twitter, Instagram, and LinkedIn. You can post regularly about your products, new releases, and even testimonials.
By doing this, you’ll be able to establish a direct dialogue with your customer base. Every social media platform is different, so you’ll need to follow different strategies.
For instance, you can use Instagram to post customer testimonials while using LinkedIn to talk about the cutting-edge innovation happening at your medical device firm. Increased customer engagement can automatically translate into more revenue.
4. Tap Into the Medical Networks
You can call this a no-brainer medical device companies’ marketing strategy, and you’d be right. Medical networks have so many people involved, from doctors, medical practitioners, medical device distributors to administrative personnel- the people who need your medical devices.
There are endless ways of networking. For example, you can ask some of your long-time clients to put you in touch with the folks in their inner circle. Alternatively, you can build your own network by reaching out to physicians, hospitals, and medical device distributors in your area.
You can market your devices by paying them an in-person visit or by giving them a call. It would be a wonderful idea to do some homework about the person or organization you’re marketing to.
Even industry experts like Simpson endorse this step, as “News about their company may suggest opportunities you may be able to piggyback on.” In a nutshell, what we’re trying to say is this: Don’t shy away from networking.
5. Emails Still Rule the Roost
DMA’s 2019 Marketer Email Tracker report had a very interesting statistic to report: Businesses were getting nearly £42 as ROI from their marketing emails. And this is why email marketing continues to be one of the best medical device companies marketing strategies.
You can use email marketing to communicate about new products, provide information to your customers, and let them know about the great things you’re doing at your firm.
Consistency is the key in Email Marketing. So, it would be helpful if you reached a consensus on how often you’d like to send your customers a marketing email. Use your emails to provide important, high-quality information to your customers.
That is a great way of saying: “We value your time, and we value you.”
Final Thoughts
When it comes to marketing strategies, the possibilities are endless. The trends in healthcare marketing are constantly changing, and each day springs a new surprise. For instance, take a look at this B2B Healthcare Inbound Marketing strategy generating waves of late.
A well-executed marketing strategy can prove to be one of the greatest things ever for your medical device firm. In the long run, you can sit back and watch the revenue come tumbling in!
