- Aug 16, 2024
The Client
The client is a premier continuing medical education (CME) provider based in New Jersey. This company organizes customized medical education programs, meetings and events. Through initiatives for all learning levels, they aid healthcare organizations and professionals with in-person, online and hybrid events.
The Challenges
For pitching their customized courses, the client wanted to touch base with more nurse practitioners (NPs) and physician assistants (PAs). Focusing on the regions of Southern, Southwestern and Midwestern USA, they needed to find a substantial number of subscribers for their educational services. Unsure of the reliability of the contact details, they could not efficiently target their preferred subscribers and sought MedicoReach’s assistance.
The Solution
Since the client was focusing on NPs and PAs in specific Southern, Southwestern and Midwestern USA states, MedicoReach’s data specialist team took a geospatial approach. We provided a trustworthy database of 3k contacts with the needed data fields to help our client in the next step of their plan. The premier CME provider used this list of contacts to pitch their services.
The Result
The client could connect with the NPs and PAs they needed. They were able to:
- Run successful email marketing campaigns
- Achieve a high email deliverability rate of 92%
- Gain a higher number of NPs and PAs needing educative course services
- Improve their present and upcoming subscriber count for later seasons
- Gain an increase in the number of course participants
- Increase ROI by 2x
