Email campaigns in the medical, dental & healthcare industries witnesses an average open rate of 22.76% & a click-through rate of 3.07%.
Inbound marketing can deliver 54% more leads into your healthcare marketing funnel.
From a recent study, 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions.
It costs nearly $250 billion to process 30 billion healthcare transactions each year
18 to 24 years olds are more than 2x as likely than 45 to 54 year old to use socialmedia for health related discussions
Content marketing has proven to be very effective for healthcare firms and that is why 60% of the companies plan to increase their content budget in 2017.
To research on pharmaceutical, biotech & medical devices 88% of physicians are mostly found using socialmedia & internet
B2B healthcare firms measure success in terms of leads, website traffic and social media engagement
29% of patients view other patients’ experiences with their disease on social media
Email Messages witnesses 70.5% higher open rates and 152% higher CTR on an average.
Medical device industry is about to grow significantly through 2019, reaching a value of $173 billion
Based on their health-related experiences, 27% of patients comment or post status updates on social media sites.
62% of smartphone owners use their phone to look up information about a health condition
31% of patients are interested in monitoring their vital signs with a wearable device.
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue
Compared to non-segmented campaigns, segmented email campaigns have 14.32% higher open rate
38% of users turn to the internet for searching information about hospitals and other medical facilities
About 72 percent of adults in U.S. send or receive personal emails via smartphone at least weekly
Personalized emails get 18.8% open rate as compared to generic emails with 13.1% only
60% of consumers trust doctors’ posts whereas only 36% trust posts from a pharma firm.
48% marketers consider keyword research as the most effective SEO tactic while for 34% it is website update
4 in 5 customers performs local searches on search engines, out of which 88% does it on smartphones and 84% on computer/tablet
The projected number of e-mail users in the U.S. by 2019 is going to be 251.7 million.
86% of consumers are interested in receiving monthly promotional emails from companies sharing a business relationship with them.
Healthcare marketers spend 23% of their total marketing budget on content marketing activities.
B2b influencers do 12 searches on an average prior to visiting a specific brand’s page.
